UBM Sinoexpo and ExpoPromoter sign a global strategic partnership contract for 58 tradeshows in China



Shanghai, China, January 15, 2019.
UBM Sinoexpo International Exhibition Co. Ltd. and ExpoPromoter, after 2 years of successful partnership, have signed a strategic umbrella contract for 2019, meaning both local and international buyers for all 58 trade shows of UBM will be attracted through the efforts of ExpoPromoter.

During the last 2 years online service ExpoPromoter has already provided services for several UMB trade shows in test mode and attracted more than 3596 professional international buyers through digital marketing tools and via a vast network of affiliate partners. Overall in 2018 ExpoPromoter attracted more than 125 776 buyers for all its customers in China.

“We are very happy to sign the corporate deal with ExpoPromoter. It means our project teams can enjoy the favorable price to gain qualified visitors through ExpoPromoter’s specialized channels with less expenditure and hopefully get more outcome in return, which will eventually contribute to our event growth here in China,” commented Mark Nee, Marketing & Communications Director, UBM Sinoexpo International Exhibition Co. Ltd.

As part of the umbrella contract ExpoPromoter will create, develop and support a dedicated affiliate partners network tailored to the needs of UВM. ExpoPromoter estimates that in 2019 this partners network of UMB will include no fewer than 2000 partners, which will raise awareness of UBM trade shows and attract the maximum number of foreign buyers during 2019-2020. In addition, ExpoPromoter will create a number of services, including a separate customer care team and loyalty program, to support professional buyers’ efficient and comfortable visiting of all UBM’s EXPOs.

“We truly appreciate our partnership with UBM, which always gives us an opportunity to show the effectiveness and performance of ExpoPromoter’s services. We truly value having such a partner as UBM Sinoexpo, who is always ready to try and use innovative marketing and promotional tools the same as we do,” stated Hennadiy Netyagha, founder and CEO of ExpoPromoter Ltd.

About ExpoPromoter Ltd.
ExpoPromoter is one of the biggest online services for trade show industry. The company attracts professional buyers to EXPOs, trade fairs or any other events via paid digital channels and a vast affiliate network of partners. The company was founded in 2008, and in 2015 established its Chinese HQ in Shanghai. Due to its modern technological solutions, multilingual team and international experience ExpoPromoter has attracted 630 892 buyers for 2869 trade shows, and its affiliate network amounts to 6 348 partners as of today.
For more information, see: https://expopromoter.com

About UBM Sinoexpo International Exhibition Co. Ltd.
UBM Sinoexpo is a professional company operating trade shows/events/online B2B platforms. It is a joint venture set up in 1998 by Shanghai Sinoexpo International Exhibition Ltd and UBM Asia Ltd (a division of UBM plc). Their exhibitions cover Furniture (350,000 sqm); Pharmaceutical/Food Ingredients (220,000 sqm), Food, Processing/Packaging (500,000 sqm), Hospitality & Commercial Properties, Boat & Leisure (200,000 sqm), and other regional exhibitions in Beijing, Chengdu, Guangzhou and Zhongshan. All together, 71 international trade shows with a total exhibition area of 1,200,000 sqm, 9 online B2B portals serve over 770,000 worldwide trade buyers. Headquartered in Shanghai, UBM Sinoexpo operates two branches in Beijing and Guangzhou as well as one joint venture in Guzhen Zhongshan, Guangdong Province.
For more information, see: https://www.ubmsinoexpo.com/zh-cn/

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