Since 1978, when the economic
reforms have taken place, the People's Republic of China has become the world's
second-largest economy by nominal GDP and the world's largest economy by
purchasing power parity. Being the world`s leading
manufacturing hub, companies in China are intending to export and trade.
So what are the reasons
that can prompt overseas companies to visit the trade shows in China?
We picked out 8 reasons
that can make you want to join the trade shows in China, or at least consider
doing so.
1. Merging the purchasing
process to just one day. This is probably the main reason for most companies,
since regular purchasing processes include steps like: selecting products,
deciding the technical specifications, price negotiations, contacting suppliers
and placing an order for a purchase, which takes up quite some time. But the trade
shows are making it possible to make all of these steps during one fair, they
usually have a wide range of enterprises and companies that are planning to buy
products and give the opportunity to choose from a variety of manufacturers
based on their budgets, technical requirements, etc.
2. Networking is probably
one of the keys to growing businesses. Chinese trade shows can be helpful not
only for those who have the intentions
of purchasing, but also can serve as a great platform for finding partners,
generating new business contracts, meeting colleagues from your own industry or
connecting with people, who have common interests as you. It can be a great
opportunity for you to share information about your company and business.
3. Get insights into the
market and industry. Trade fairs are one of the greatest places to expand and
deepen your knowledge. There are so many things you can take from visiting
trade fairs, like the latest industry trends and developments, or new
innovations, products to be launched in the nearest future, etc.
4. Get inspired. Visiting
trade fairs can be a nice opportunity to get some insights and new ideas for
your products and services, or even your company’s business. And since you will
communicate with different entrepreneurs from China, and all over the world,
you might take a look at your own company from a new perspective. Talking to
other professionals can prompt you to start thinking out-of-the-box!
5. Evaluate products and
services. Trade shows in China usually contain over 1,000 brands that are being
represented, which gives the attendees a comprehensive list of products to
choose from. And the coolest thing about all of that is that you can get all
the answers about any of these products on a first hand basis. There’s no need in
spending days trying to figure out all of the products` technical specialties
or complications. Some of the companies can even organize a tour for you, of
their factories, so that you can be sure about the quality of their products.
6. Know your competitors.
How well can you know other companies from your field by only checking their
websites? Generally, the companies that exhibit at the trade shows present
their best products. And what can be a better way to see what kinds of companies
you are competing with and what are they up to, than seeing them and talking to
them directly?
7. Visit before exhibiting.
Taking part in trade shows as an exhibitor requires a lot of effort and
resources. Before deciding whether you want to exhibit at the trade show or
not, you can go there as a visitor and see if it’s the right place for you, and
if you’ll be able to find buyers for your products/services. You can evaluate
the fair and decide if participation and expected outcome are worth your time,
money, and other resources.
8. Conferences and other
concurrent events. Besides the presentations and displays, the shows usually
have seminars, workshops, lectures, and other events to be held concurrently.
Chinese trade shows mostly invite the industry’s leaders, government
representatives, and influential individuals to talk about various topics. That
provides you with an opportunity to hear on a first-hand basis, news about the
industry around the world and to connect with TOP representatives of the
industry.
The key to a successful visitation
of the trade shows - a carefully chosen show.
Check out the list of all
of the trade shows in China with free tickets available right now.
So whether you are an
experienced trade shows attendee, or are only planning to dive into the world
of the fairs, we highly recommend you to consider to attending an exhibition in
China!